Travelers seeking taxi service in Cancun are about to have a new option that involves some serious style in the form of “super-luxury” exotic cars designed to lure high-rolling tourists away from Uber and traditional cabs,reported The Guardian.
“The service uses vehicles previously driven on a private track,” shared local taxi union secretary Eric Castillo. “The new cars add to an app-based service for regular cabs and luxury cars,such as BMW’s,Mercedes Benz and limousines.”
The new super-luxury car service will debut today through the Quiero Taxi Exotico app,which translates to mean “I want an exotic taxi” in English. The app will reportedly allow users to choose from a variety of sports cars,such as Lamborghinis,sporting Audis,Ferraris and a vintage Mercedes-Benz 300 SL with butterfly doors.
Prices have not yet been announced for the exotic taxi service in Cancun,but it will definitely be targeted at wealthy travelers and the amount will vary based on the type of car that is selected. The app will be available for android and IOS Apple smartphones and tablets. The Cancun luxury taxi service was made possible thanks to a commercial agreement with a local company that already had the exotic vehicles available for private rentals.
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The new taxi service is hoping to edge back in on market share taken by Uber,which has brought serious competition for local taxi drivers,although lawmakers in the state of Quintana Roo where Cancun,Playa del Carmen and Tulum are located have passed laws banning Uber and other similar services from operating without an official taxi medallion. Castillo says the new super luxury taxi service is an integral part of remaining competitive.
“It’s key for competing openly against the transnational Uber,in spite of the fact the said company cannot operate in this city because it would cause anarchy in public transportation,” he shared.
Uber’s arrival in other parts of Mexico has sparked protests from established taxi drivers – most of whom do not accept credit cards,offer receipts or use GPS. Castillo says the competition will ultimately be a good thing for transportation in Mexico,as it will spur progressive change in the way taxi service operate – not just in Cancun,but also nationwide.
“Taxis will at least have to match the competition,” he stated. “We cannot be less than Uber.”
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