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A Journey Into Paradise

Fifth-Annual NORRA Mexican 1000 Road Rally Overview

11 May, 2014

Now in the fifth year of its rebirth,the National Off-Road Racing Association (NORRA) has partnered with General Tire to bring the Mexican 1000 road rally to the cities of Ensendada,El Rosario,San Ignacio,Loreto,La Paz and Cabo San Lucas. Spanning four days and more than 1,300 miles,the race began this year in Ensenada on Saturday,May 10,and will finish in Cabo on Wednesday,May 14.

Situated just a couple hours south of San Diego,the pre-race activity in Ensenada will be centered around the city’s Riviera Cultural Center,where participants will gather Saturday for the General Tire “Round Up” of vehicles followed by a meeting for racing drivers followed by a welcome fiesta.

The race is known for its vintage feel,boasting both on and off-road sections and a mixed field of classic and modern motorcycles,race cars,trucks and sedans. This year,NORRA will split its two and four-wheel divisions for two of the rally’s four days in an effort to increase the safety of all participants. In addition,a stationary Bilstein Shock Absorber Technical Inspection station will be available this year for all vintage four-wheel participants,where the historical vehicles that make NORRA unique will also be on display and open to view by racers and spectators alike.

Finally,an over-the-top,post-rally party hosted by the Grand Mayan Resort will be held in San Jose del Cabo,where participants can relax after the grueling race and enjoy the South Point Driver’s Award Celebration. This year’s best entries will be honored at the event with a red carpet entrance,tantalizing food,free drinks and live music topped by a huge fireworks show that is guaranteed to make everyone feel like a star. Recently named the world’s “Most Luxurious” summer destination by Ealuxe,Cabo is one of Mexico’s most popular resort towns and boasts plenty of activities to keep visitors busy for as long as they can manage to stay in town after the race.

“We are more than excited about the progress our team has made in raising the bar once again for this year’s General Tire Mexican 1000,” stated NORRA president Mike Pearlman in a press release. “Our only goal is to make the experience for our family of racers bigger and better each year. I think we are achieving that objective in a big way for 2014.”

This year,racing legend Rod Hall was named the Grand Marshal for the race in recognition of his lifelong commitment to off-road motorsports and one of the sport’s founding fathers. Hall has been racing since 1964,when he won the Afton Canyon Jeep Junket near Riverside,California,and he even raced in the inaugural Mexican 1000,which was held back in 1967.

“It’s really an honor to be named as the Grand Marshal for the fifth annual rebirth of the NORRA Mexican 1000 rally,” stated Hall in a press release. “Going back to Baja without the pressures of racing but with the excitement of seeing all these guys and their unique machines will be great.”

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