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A Journey Into Paradise

Vogue Magazine Goes to Mexico

13 September, 2012

Vogue Mexico's editor in chief,
Eva Hughes,told Fox News recently that Vogue magazine's Fashion Night Out
decided to take its show to Mexico City this year to show that “You can go out
on the street and have a good time.”

On September 8th for
the third year in a row,but for the first time in Mexico, luxury
retail stores throughout the Mexican capital were joined by locations in 16
other countries around the world in opening their doors late into the evening,
showcasing the latest fashions and accessories for the general public.

“It's a chance to show the world
that Mexico is able to have a fashion night rivaling the best that other cities
in the world can muster,” said Hughes. Beginning in 2009 in the US,Vogue's
Fashion Night Out was originally created to encourage people to shop despite
the global economic crisis. “There was a need to involve people again in the
luxury world,in shopping... The success was such that new countries began to
join in,” added Hughes.

This year,the event in Mexico
City was characterized by a number of cocktail parties,concerts and special
discounts at luxury stores,aiming at drawing in new shoppers who may otherwise
be too intimidated to enter the high end retailers. Free champagne was also
served at many of the locations,while a variety of live photo sessions with
national celebrities were held for the public.

“We focused,above all,on department stores and shopping centers
because we did an event to measure how people were going to react and we felt
that is where most of them go,” shared Hughes. The event,along with a benefit
dinner held on September 7th,were a huge success and served to
further demonstrate Mexico's growing status as a destination for luxury
shoppers and retailers.