The team that is responsible for putting on the huge annual BPM Festival,which is the biggest dance party in Mexico,have announced they will also be presenting the Primavera Festival during the important and busy Semana Santa holiday,which runs the week of April 17th. The new Primavera Festival will run that holiday weekend from April 21st through April 24th (Palm Sunday to Easter Sunday). The new festival will be held in the midst of Playa del Carmen real estate on the Riviera Maya and will include four days of non-stop activities,including parties all day at the Canibal Royal Beach Club and the Kool Beach Club,and all night at the Blue Parrot Beach Club and La Santanera.
Daytime parties at Playa del Carmen's Primavera Festival will be free and will host a variety of DJs from around the globe,while the night parties will feature some of the world's best DJs,including the UK's Lee Burridge and Sasha,who have worked with Global Underground,Cecille Records,Depeche Mode and Madonna,as well as the Dutchman Sander Kleinberg,who has achieved international fame in part for his ability to mix musical styles with video imagery.
Playa del Carmen and the Riviera Maya was chosen for its scenic beauty and convenient location just 45 minutes south of Cancun. Visitors who come to enjoy the festival will also bask in the non-stop sunshine,white sand beaches and laid-back atmosphere that has made the area famous.