Mexico’s Riviera Maya is expecting to welcome more than 4.5 million visitors by the end of 2015,marking another year of record tourism numbers for one of the world’s most popular destinations. This is up significantly from 1.2 million in 2000 and from just over 4.4 million in 2014,according to Travel Market Report.
Hotel inventory during the same period increased from just 14,870 rooms in 2000 to more than 42,000 rooms in 2014. Next month,Thompson Playa del Carmen will be the latest new hotel to open for business in the Riviera Maya,offering a chic,modern vibe with a rooftop bar and infinity pool,along with Mexico’s first location of New York’s popular Catch restaurant.
“Despite hyper growth,a coastline of 80 miles and strict development limiting the height of buildings has meant Riviera Maya is not a crowded place,” shared Dario Flota Ocampo,CEO of the Riviera Maya’s tourism board. “The area’s dual audience of U.S. and Canadian visitors in the winter and Europeans in the summer is responsible for year-round growth.”
Much of the Riviera Maya’s popularity also centers on its wide variety of luxury accommodations and world-class amenities – all attainable for a bargain price compared to popular beach destinations in the U.S. and Europe. The Riviera Maya is now home to more than a dozen five-star resorts,including the Mayakoba development,which is home to the Fairmont,Banyan Tree and Rosewood properties,with Andaz – a fourth resort – already in the works.
In addition,the region is home to more than a dozen world-class brand name spas,seven championship golf tournaments and a dizzying array of adventure travel opportunities,which are all working to increase the region’s appeal for a growing international audience.
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According to Rodrigo Esponda,the Mexico Tourism Board’s regional director for North America,2014 was also a record year,bringing more than 29 million international visitors to Mexico’s Riviera Maya. Out of these,the number of U.S. travelers increased by more than one million. Now,in a bid to fuel even faster growth in Mexico’s Riviera Maya,the Tourism Board is unveiling a new “Live it to believe it” campaign,which puts a greater spotlight on the region’s cuisine and highlights the nation’s impressive list of internationally-renowned chefs.
Mexico’s Riviera Maya stretches south from Cancun along Mexico’s only Caribbean coast,offering ultra-modern infrastructure,unforgettable cultural experiences and some of the world’s most beautiful natural scenery. From clear turquoise waters that are home to the world’s second-largest barrier reef,to ancient Mayan ruins and lush jungle adventures,there is something for everyone in this tranquil stretch of Caribbean paradise.