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Richard Houghton Reports: Easter Season Hits Economic Tourism Jackpot

03 May, 2015

Along with the summer season and Christmas,Easter and spring break are always among the top three travel seasons in Mexico and 2015 is already turning out to be a record year for Cancun and the adjacent Riviera Maya,which stretches south for more than 80 miles along the Caribbean Sea.

“Cancun is once again one of the world’s most popular destinations for Easter and spring break in 2015,with occupancy rates soaring well above 90 percent,” shared Richard Houghton of Investment Properties Mexico. “The numbers from 2014 also showed a big tourism spike in Cancun and the Riviera Maya,which demonstrates consistent growth in the region.”

According to President of the Tourism Commission Jesús Martín Medina,in 2014 more than 4.5 million visitors came to Playa del Carmen,which lies just south of Cancun along the Caribbean Sea; and this number is reportedly expected to increase by an impressive 20 percent this year. He also said statistics show the average American tourist will stay for 4.4 nights and spend an average of $100 per day,while most European travelers stay for 6.6 nights (also spending around $100 per day) and domestic travelers stay for about 7 nights and spend around $70 per day.

“We have theme parks for the whole family and for the daredevil there are many adventurous activities,” stated Medina in an interview with The Playa Times. “Fifth Avenue is lined with amazing restaurants featuring regional,national and international food and nightlife. The area has cenotes and the most beautiful beaches in the world.”

Fifth Avenue is also home to a number of eclectic craft shops,boutiques and high-end retail stores,as well as a shopping mall. The world’s second largest barrier reef lies just offshore,which means the entire Riviera Maya is among the best on Earth for scuba diving,sightseeing,sport fishing and snorkeling. Of course,the region is also home to a number of ancient Mayan ruins,such as a breathtaking pyramid overlooking the Caribbean Sea in the town of Tulum,which lies just south of Playa. In 2014 Tulum welcomed more than 1.2 million visitors,while more than 371 thousand visited the Mayan ruins at Cobá,which are located inland about 45 minutes northwest of Tulum and just over two hours from Cancun.

“Quintana Roo Governor Roberto Borge said this year’s [spring break tourism] numbers exceeded estimates by 10,000 over last year’s,” writes Riviera Maya News. “Between Cancun and the Riviera Maya,there are 94 accommodation properties offering 43,000 rooms.”

During spring break,Mexico tourism official Franciso López said the area expected as many as 500,000 visitors to spend upwards of $500 million this year,with 250,000 coming for Easter. The growing number of visitors will boost hotel occupancy rates – already high throughout the region – to more than 93 percent,which is fantastic news for anyone who owns a vacation rental property in Cancun and the Riviera Maya.