With a Mayan pyramid overlooking the sea and the world’s most beautiful white-sand beaches,the eco-chic town of Tulum is one of the hottest destinations for visitors from Cancun and the Riviera Maya area. And now,Travel Agent Central reports Tulum is also trending among high-end travelers who are attracted to the “rustic luxury” movement in Mexico.
“Mexico continues to be incredibly strong for us,” shared Zachary Rabinor,director general and CEO of Journey Mexico. “People are looking for boutique properties in special locations.”
According to Rabinor,beachfront properties like Coqui Coqui Tulum remain the region’s biggest draws,because their smaller size ensures a more personalized and unique experience,which also appeals to celebs and fashion-industry insiders. At just seven rooms,Coqui Coqui boasts eco-friendly features like solar power and candles-only lighting after dark,as well as repurposed building materials and thatch-topped limestone walls.
“High-end travelers are making a push toward rustic luxury,or what I call the ‘haute hippy’ experience,” Rabinor told Travel Agent Central. “Tulum is a focal point for that.”
Another Tulum property that is attracting plenty of attention among jetsetters for its sustainability is the Las Ranitas Eco Boutique Hotel,which uses wind and solar power to generate its electricity and features stunning ocean views. A walkway winds through the beachside property’s lush gardens,leading down to the pristine white-sand beach and a new fitness studio that offers yoga classes and more.
“Tulum is known for barefoot luxury,” shared Hope Smith,owner of the Born2Travel agency based in Montrose,California. “The luxury that draws people is the beauty of being right on the beach.”
Tulum’s new Mi Amor Boutique Hotel offers a nice balance of both,with Nespresso coffee machines in every room,rain showers and wireless Bluetooth Bose speakers,as well as breathtaking ocean and jungle views. Some of Mexico’s top designers worked to develop the property into an elegant place that encourages visitors to enjoy new adventures while reconnecting with nature.
“It’s luxury insofar as you’re removed from other people and the mass-market experience of Cancun,” Smith added. “Another advantage is that you are closer to other Mayan destinations such as Coba and the Xian Ka’an Biosphere.”
Of course,Tulum’s safety and easy access are also huge draws for travelers. Although it’s about 75 miles south of the Cancun International Airport,the trip is easy and fun thanks to a new state of the art highway and the enormous number of available flights every day coming in to Cancun from all of the world’s major destinations. And when the new airport planned for Tulum is completed,all bets will be off when it comes to tourism in the region. Fortunately,Tulum is pretty much surrounded by the sea and the biosphere reserve,which is a protected UNESCO World Heritage Site,so development is naturally limited in the area.
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Although Mexico’s Pacific coast also has fantastic destinations like Cabo San Lucas,Puerto Vallarta and Sayulita,which draws a similar clientele as Tulum,the ease of access in the Riviera Maya gives the entire region a “big advantage” according to Travel Agent Central.
“There are a ton of flights to Cancun,” shared Rabinor. “Right now,Tulum feels like the most popular place on the planet.”
Have you ever been to Cancun,Tulum or Mexico’s Riviera Maya? If so,share your experiences in the comments section below