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11 Million Visitors: Government's Plan for Riviera Maya

16 February, 2015

The small and unassuming town of Tulum has been given a distinct designation: It has been ranked among the top ten beaches in the world by Conde Nast. Its prime location,at the southern tip of the incredible Riviera Maya,will soon boast an international airport. The necessary infrastructure is already beginning to take form. Soon,the vacation destination of Playa del Carmen,just 40 minutes away,will welcome a new resort neighbor.

Early in the 1990s,Playa del Carmen was a small fishing village down a dirt road from the growing resort city of Cancun. The luxurious hotels,uniquely styled boutiques,world-class cuisine and shopping seen in Cancun are now not limited to Cancun alone. Visitors from around the world enjoy the charm and diversity of this unique European beachside beauty,Playa del Carmen.

The main street,famously known as Fifth Avenue,is a pedestrian walkway with shops,boutiques,restaurants and bars. These days,Playa is a very hip town with a distinct and international flavor. The real estate offerings span cozy living in town,beachfront condos and luxurious homes.

This is a great place to vacation and hang out. Those fortunate enough to call this place home have paid a premium for it. A small beach front condo is priced at the half-million mark.

Time to find the next Playa? The smart investors are already on the path.

Tulum's beaches and crystal blue waters are unmatched in beauty and tranquility. Now,the town has a main street bustling with shops and restaurants,beachfront boutique hotels and bars,and a variety of popular spas. It remains surrounded by jungle. The southernmost tip is bordered by the Sian Ka'an biosphere reserve,a UNESCO World Heritage site. The pristine stretch of beach in Tulum is recently ranked by TripAdvisor's 30 million readers as the #2 beach destination worldwide.

Just like Playa del Carmen a decade ago,Tulum is set to explode,while differentiating itself from Playa. There are already strict density and environmental regulations in place to preserve its natural beauty. 

The growth of Playa makes it appear to burst at the seams. The beachfront development nears build-out,Playacar designates a city boundary to the south,and local homesteads to the north are being replaced with resorts and condominiums,forcing development into the jungle to the west. Real estate prices are beyond the reach of most people.

Those with a vision toward the future have recognized the value and potential of Tulum. The beaches are better and the prices are lower. Development will be focused. The Sian Ka'an biosphere will guarantee the protection of Tulum's southern land. The supply is limited so demand will soon soar.

With the opening of the new international airport,three million people will visit Tulum. This number is expected to grow with the government's plan to attract 11 million visitors each year to the Riviera Maya,with their focus being on high-earners and high-spenders. 

Soon,Tulum will stretch the budget of most,as did Playa del Carmen. For now,an investment in Tulumis not only affordable but a very wise financial decision. Maybe you will become one of the fortunate calling this tropical paradise your home and realize the dream of living in this extraordinary place.

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