According to the Wall Street Journal,Cherokee inc.,a globally recognized and publicly traded company,has entered into an exclusivity agreement with its Sideout brand with Soriana,Mexico's second largest retailer.
Founded in1968,Tiendas Soriana S.A. de C.V. currently boasts over 465 markets in more than 135 different cities in this wonderful country. The multi-year agreement includes a plethora of categories including women's clothing,footwear,children's and men's clothing and accessories.
Jose Manuel Sanchez,Commercial Director for Soriana said,"Sideout is an authentic California lifestyle brand and we are pleased to partner with The Cherokee Group and develop Sideout throughout Mexico. This is a significant step for our merchandising teams and we are confident we will add significant growth and profit to our apparel and non-foods business. We look forward to working closely with the Cherokee team and sharing much success together."
Cherokee's Senior Regional Director,Martha Corzo Martell,who was just recently acquired by Cherokee to expand its retail relationships and partnerships in the Southern Hemisphere said,"Soriana is one of the premier retailers in Mexico. We are excited to partner with them and on behalf of our team,we look forward to working closely with Soriana to launch and grow the Sideout brand."
For the first time in the history of Mexico,the country has been named by the World Bank Group as the number one place in Latin America to do business. We have only just begun to see the booming business and exclusives that will be awarded in Mexico and just about every sector flourishing as this great country aggressively positions itself to be a global leader in both exports and imports.