In beginning of 2010 construction began upon the highway running through the once sleepy town of Playa del Carmen. The goal is to build a series of three bridges, beginning at the most northerly point of the town and finishing at the most southerly, to alleviate the traffic congestion experienced by an average of nearly 20 thousand drivers daily. Experts have stated that the 22 minutes it took each driver to pass through the city resulted in a daily loss of $300 thousand pesos is operation inefficiency.
The bridges will connect travelers from Cancun to the many points of interest south of Playa del Carmen, such as Tulum, Xcaret, and Coba, without having to stop at any of the four traffic lights dotting the main thoroughfare. As well as the increased efficiency, the main goal was to eliminate the many traffic accidents that were hampering the locals.
The project was originally budgeted to cost $250 million pesos, and a completion date slated
of October of 2010. However, the completion date has since been adjusted to be December of 2010, but costs have maintained close to projection thanks in part to the strength of the Mexican currency, the peso.
The bridge investment is just an example of the continuous growth that is being experienced in the Riviera Maya. Even in the midst of the worst financial crisis in recent memory the Riviera Maya keeps growing thanks to the ever increasing tourist industry, and a population growth due to folks wanting to spend their life in paradise.