Today,the Mexico Tourism Board and Canadian online leisure travel retailer,
itravel2000,announced an innovative
program to address the confusion created by recent media reports about
In the past weeks,reports of drug-related violence in towns on
the US-Mexico border have created a perception with consumers that all of
Mexico,including favorite sun and beach destinations,is dangerous to travel
to,even though destinations like Cancun and the Riviera Maya are over 1,800
miles (3,000 kms) away from the affected border cities.
The reality is
very different as pointed out yesterday in an article from the Miami Herald
newspaper,which said,"It is as safe to vacation in the tourist
part of Mexico today as to go to any city of the United States or
To address the confusion,a project entitled "What is REALLY
Happening in MEXICO?" has been launched that features an independent regular
traveller,Scott Sheehan,visiting popular destinations in Mexico and
interviewing real consumers on their experiences. Interviews,pictures and
stories are hosted on a web blog.
"We can say it's safe to travel to
Mexico,but consumers are looking for an unbiased opinion. This initiative lets
real people share with other people the realities of what is going on in Mexico
right now," said Alfonso Sumano,the Mexico Tourism Board's Director for
The Mexico Tourism Board is encouraging all industry partners to
promote this link on their websites and to their clients to help clarify what is
really going on in Mexico,real-time.
"Not only will we be placing links
on our website itravel2000.com and
sending to our database of almost 1 million consumers,we are encouraging all of
our industry partners to use this blog as well. This sharing with clients will
aid in addressing the current consumers' confusion regarding Mexico's safety,"
said Brad Miron,V.P. Business Development at itravel2000.
The initiative will see
Scott travel to and interview tourists in Cancun,Cozumel,Playa Del Carmen,
Riviera Maya,Puerto Vallarta,Riviera Nayarit,Ixtapa-Zihuatanejo and
For more information visit www.whatisreallyhappeninginmexico.com.