While some competitors are limiting - or even discontinuing - US television
advertising,RE/MAX has a campaign that's alive and well.
new RE/MAX TV ads reflecting the opportunities consumers have in today's market
will debut in February,says David Rea,RE/MAX International Executive Creative
Realogy Corp. subsidiary Century 21 announced this week that it
will stop running its national television spots amid current economical woes,
according to Inman News.
Century 21 says it is shifting focus from TV to
online advertising due to changing consumer patterns,but acknowledges that the
company's shrinking budget as a result of the housing downturn played a role in
For its part,RE/MAX plans to continue promoting the brand
and the Associates behind it.
"The economy has led a lot of our
competitors to cut back on services to their franchisees and agents,but RE/MAX
believes its Affiliates need all the support they can get in times like these,"
Rea says. "That's why we'll continue our industry-leading TV and radio
advertising,as well as our ever-growing presence on the Internet.
has led in US television share of voice for the past seven years,Rea adds. He
also notes that the television campaign helps drive traffic to
"We get more hits to the Web site when we're running TV
commercials," Rea says. "Consumers spend more time watching TV (followed by
radio and the Internet) than any other medium. Our media mix reflects consumer
consumption. RE/MAX out-delivers other top brands on a regional basis,too,with
more locally placed media than any of our competitors."
Original article from the RE/MAX Times Online