Reuters and Yahoo! Finance reported on L’Oreal’s opening of the world’s largest hair color production plant in Mexico,which required an investment of more than $100 million and will double the nation’s production capacity,providing products for both Latin America and North America.
“The L’Oreal Group has decided to open its new production plant in Mexico,since this is one of the most strategic countries for the Group,a key crossroad between North America and Latin America,” shared L’Oreal Executive VP Jean-Philippe Blanplain.
The impressive 32,000 square meter facility is located in Villa de Reyes,which lies in the state of San Luis Potosi,and aims to produce more than 100 million units in 2013,then increasing to more than 200 million in 2014. The cosmetic giant already operates a plant in Mexico City,which will help to bring the corporation’s overall production capacity to more than 400 million units by the end of 2014.
“Given the growth of our business in the country and our industrial expertise,Mexico is key to attaining our goal of our next billion new consumers,” stated Alexandre Popoff,who is the executive VP for L’Oreal in Latin America. “The plant of San Luis Potosi reflects our confidence in the ongoing expansion of the Mexican market and that of the Latin American market itself.”
The new plant also rates high in terms of sustainability,featuring advanced water treatment technologies and solar powered equipment. In addition,the introduction of wind energy is planned for 2013 and the plant is in the process of undergoing LEED certification. It provides direct employment for more than 400 individuals and indirect employment for 800 additional workers,thereby giving a boost to the local economy and serving as a major investment for the nation’s already booming industrial sector.