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Pirelli Opening First Tire Plant in Mexico

13 September, 2012

Plenty of new jobs will be coming to Silao in Guanajuato State as Pirelli makes plans to build its first tire plant in Mexico. Silao, which is 400 kilometers from Mexico City, will profit from the hundreds of millions of dollars that Pirelli intends to invest in Mexico in their new tire production plant. The new facility will be Pirelli’s eighth plant in Latin America and twentieth worldwide.

As the manufacturer of high performance and ultra-high performance tires,Pirelli intends to generate 700 direct and 300 indirect jobs in the Silao area due to the new plant’s production. Set to open in 2012 after an initial investment of $210 million, the plant will begin producing at a daily capacity of 10,500 units, but will move up to 3.5 million tires by 2014 and 5 million by 2015.

”We are very proud to become members of the Silao community,” said Guillermo Kelly,CEO of Pirelli Latin America. Kelly hopes this significant investment for their customers will supply the needs of the continually evolving market and believes its location will complement production in Latin America.

This facility is important to Pirelli because it will allow them to better serve Mexican customers and the NAFTA region. There are currently seven other plants in Latin America, including five in Brazil, one in Argentina and one in Venezuela. The only other tire plant serving the NAFTA region is in Rome, Georgia.

Pirelli also believes this new production facility will send a message to consumers and customers alike. “We are a brand on the move and this is the type of support we need to continue reaching our goals an adding to our impressive results and relationships,” said Mauro Pessi, Chairman and CEO of Pirelli Tire North America. 

For more than a century,Pirelli has been designing, developing, manufacturing and marketing high performance tires for cars, light vehicles, motorcycles, buses, trucks and even agricultural vehicles and earth moving machinery. As the world leader in both original equipment and aftermarket, Pirelli operates factories in 12 countries around the world.

Topics: Industry Mexico