In a recent interview with Travel Weekly,Virgin American announced that its new service from San Francisco to Puerto Vallarta,Mexico,is already paying off big time. It is the third destination in Mexico for Virgin America,which is based in Burlingame,California.
“We’re seeing strong demand,” shared Ross Bonanno,who is vice president of airports and guest services for the airline. “It’s a popular and very safe resort area. We’ve seen that demand is as high for Puerto Vallarta real estate as it is for Cabo and Cancun.”
Virgin America currently offers five nonstop roundtrip flights each week to Puerto Vallarta,which also launched a new service from San Francisco to Los Cabos in December of 2010,and added direct flights from both Los Angeles and San Francisco to Cancun in January of 2011. According to Bonanno,the airline chose to add Puerto Vallarta due to the region’s increasing popularity as a tourist destination.
In addition,Virgin America has been heavily promoting travel to Mexico through a variety of social media channels and through its partnerships with international tourism agencies,including the Riviera Nayarit Tourism Board and the Puerto Vallarta Tourism Board. The region in focus encompasses Puerto Vallarta,Nuevo Vallarta,Punta Mita and Sayulita,which are all located in Mexico’s state of Nayarit.
“It’s the best news,” stated Guillermo Ohem,who is director of the Puerto Vallarta Tourism Board. “It’s known as an excellent airline,and we believe it will give us a higher profile as a destination. The Virgin brand is a powerful one,and we are proud to have them as a partner.”
Mexico’s government is also investing in Puerto Vallarta,which has opened a new malecon,which is a waterfront promenade for pedestrians only. In addition,the city will host a number of large events this year,including the World Economic Forum on Latin America from April 16th through the 18th.