Nissan Motor Company has announced plans to open a $2 billion plant in Aguascalientes Mexico in an effort to boost sales in the Americas,according to a report this week by Reuters. According to the article,the new facility will begin operations in the latter half of 2013 and will provide support for the production of “B” platform vehicles,including the Versa hatchback and the Juke crossover vehicle.
In addition,the Japanese auto manufacturer stated that it plans to consider further expansion of the new facility after it reaches full production capacity,and also plans to build a new supplier park nearby.
“Mexico is a key engine for Nissan’s growth in the Americas,” said the company’s CEO Carlos Ghosn. “Together with our new plant in Brazil,this new manufacturing facility in Aguascalientes is an important pillar in our strategy to ensure that Nissan has the capacity it needs to increase sales volume and market share across the Americas.”
The new plant will create at least 3,000 direct jobs,along with at least 9,000 additional positions related to the supply chain and other areas,growing the company’s employee base in Mexico real estate to more than 13,500 people.
In 2011 Nissan manufactured upwards of 600,000 vehicles in Mexico at its existing plants,which are located in Aguascalientes and Mexico City. Also of note,its North and South American sales rose by more than 17 percent to more than 1.5 million vehicles,while its total market share throughout the region grew to 7.5 percent from just 7 percent in 2010.
The new plant in Aguascalientes will also add significant power to the automaker’s ability to produce cars in Mexico,with the inclusion of body,trim and chassis installation,as well as paint manufacturing. This will be in addition to the plants ability to serve as an associated parts warehousing and logistics operations facility.