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Mexicans Follow Fashion Of Garbo and Monroe

12 September, 2012

This week,Ferragamo,an 81 year old Italian fashion brand that was a favorite
of Greta Garbo and Marilyn Monroe,said their fastest growing major market is
Mexico.

Sales are up by 30%,as wealthy Mexicans take the actresses'
advice and buy more shoes and other fashion items from the top Italian
brand.

Ferragamo's Chief Executive Officer,Michele Norsa,said the
growth was "quite surprising. Mexicans are traveling less to the US,so they
bought locally."

He added that the company's agreement for retail space
in major Mexican chains means department stores across Mexico always have plenty
of stock.

Norsa was speaking at the Milan Fashion Week,where Ferragamo
attracted UK model Poppy Delevingne and ‘The O.C.’ actress Rachel Bilson to
seats right next to the catwalk.

See our
Retail Home Comforts section for more about shopping in Mexico.

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