Sir Richard Branson, founder of Virgin Group, was in Tulum, Mexico, this weekend, enjoying some downtime before heading up the coast, just 80 miles north for the inaugural flight of the new Virgin Airlines route from London to Cancun.
On his blog last Friday, Branson asked readers to guess his whereabouts, posting tantalizing images of a gorgeous white sand beach, a hammock and a sombrero, before finally revealing that he was exploring the beautiful town of Tulum. Sunday, Branson headed north to Cancun real estate, joining Celebrity Juice host Keith Lemon and X Factor winner Alexandra Burke, who will be joining Branson at the nearby five-star Riviera Maya resort to explore the region and celebrate the launch of the new route.
“I am delighted to be here to celebrate Virgin Atlantic’s new route to Cancun, ” stated Branson. “Cancun is one of the top five long-haul leisure destinations for UK travelers, and as a market leader in this area, we are pleased to be able to add this route to our network.”
Branson also wrote about “new opportunities in Mexico, ” on his blog Monday, pointing out that Mexico is much more than just a stunning holiday destination. His latest comments are sure to provide a boost for Mexico real estate throughout the Riviera Maya and Mexican Caribbean.
“With the second-largest economy in Latin America and a newly elected president calling for reforms on issues like the war on drugs and the economy, Mexico is also an increasingly important country for business, ” Branson writes. “We should be encouraging businesses and entrepreneurs to seek out new opportunities as well as helping families take well-deserved holidays.”
Branson also spoke out against the high tax of airfare in the UK, stating he would pay the tax on flights to Cancun for passengers who book the tickets on July 14 and 15 for travel between August 28 and December 5 of 2012, and from January 1 through March 12, 2013.
“With its superb beaches, great hotels and cultural sites, tourism to Cancun and the Riviera Maya is thriving, ” Branson said at the inaugural flight celebration. “We believe that we can drive demand even higher by providing great competition to our rivals with our award winning innovative product and service.”
Virgin Atlantic airlines is now offering flights to Cancun from London’s Gatwick airport twice each week.