In early September, CBS News reported the exciting news that OnStar will expand to offer its integrated safety, security and navigation services in Chevrolet, Buick, GMC and Cadillac vehicles that are sold in Mexico beginning in 2013. This means Mexico will join an elite group, including the United States, Canada and China as one of the few countries where this luxury service is available.
“This expansion to Mexico will make OnStar the preeminent provider of automobile safety and security services in Latin America, ” Mary Chan, president of Global Connected Consumer told CBS News. “This is an important step as we will continue to grow GM’s connected vehicle solutions in the coming months and years.”
This expansion is significant for a variety of reasons, including the fact that OnStar will cover all of North America after 2013. The service currently has more than six million subscribers, a number that is expected to grow substantially following the expansion to Mexico next year.
“This affirms our commitment to continued technological innovation, outstanding customer experiences and our focus on strengthening our competitiveness in the Mexican market, ” shared Ernesto M. Hernandez, president and managing director of General Motors de Mexico. “We are confident these services will be quite popular with Mexican consumers.”
According to CBS News, the following services will be offered in Mexico: 24/7 Emergency Services, Automatic Crash Response, RemoteLink Mobile, Remote Door Unlock, Stolen Vehicle Assistance, Turn-by-Turn Navigation and Vehicle Diagnostics. OnStar is preferred over other applications such as Siri or HAL by many consumers because it offers direct contact with an actual human being instead of an automated response system.
GM has been operating in Mexico real estate for more than 75 years and currently employs more than 14, 000 individuals directly, with facilities in Toluca, Estado de Mexico, Silao, Guanajuato, Ramos Arizpe, Coahuila, San Luis Potosi and its main headquarters in Mexico City.