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Black Friday and Cyber Monday Shopping in Mexico

24 November, 2016

Anyone thinking about moving overseas or retirement in Mexico can mark one big item off the checklist: You won’t have to give up shopping on Black Friday or Cyber Monday. In fact,anyone living in Mexico knows that holiday shopping south of the border actually gets more of a boost in some ways than it does across its neighbor to the north.

“Amazon has announced that it will offer special sales in Mexico for Black Friday and Cyber Monday,which it considers the most relevant days for online commerce around the world,” wrote The Yucatan Times. “The online store said that Mexican consumers will be able to find offers during both events,which will include all product categories,including the most popular.”

Preliminary offers on Amazon began Nov. 22 – essentially immediately after Mexico’s version of Black Friday came to an end Nov. 21 – and pre-Cyber Monday promotions will reportedly begin Saturday,Nov. 26,immediately following the close of Black Friday.

The Amazon Mexico online store will have sales on a wide variety of items,including games and toys,electronic appliances; clothing,shoes and accessories; videogames; home and kitchen items; movies,TV series and music,among others. All special sale items can be found at Amazon.com.mx/blackfriday portals,as well as at Amazon.com.mx/cybermonday.

“Shoppers can find hundreds of sale offers,as well as promotions with financial institutions,” stated Alexandre Gagnon,president of Amazon Mexico. “With more than 50 million different products to choose from,in addition to fast and convenient shipping options,it also includes same-day delivery in [some areas],free shipping and the option to pay months without interest.”

Not only do shoppers throughout all of Mexico get to enjoy amazing deals from online retailers like Amazon from Nov. 22-25,and again on Cyber Monday,however,but Mexico also has its own version of Black Friday that is actually four days of deals instead of just one.

Known as El Buen Fin,or “the good weekend,” this nationwide shopping event always takes place Friday-Monday on the weekend before Thanksgiving in the U.S. and is tied to Mexico’s Revolution Day holiday. More than 100,000 retailers in Mexico City alone take part in the event,which brings in around $15 billion in sales.

“It’s another example of just how irresistible American consumer culture is to economics around the globe,” wrote Quartz. “Despite piggybacking on an American tradition,Mexico’s Black Friday has some unique traits.”

In addition to being longer than one day,El Buen Fin is also more selective in the types of deals holiday shoppers will find. In addition,the markdowns are often not as steep as they are in the U.S. (think 50 percent off,instead of 70-80 percent off). Finally,in Mexico even the government takes part in El Buen Fin,having originally launched the annual holiday shopping event in 2011 in conjunction with one of the nation’s largest retail associations. As a result,El Buen Fin often serves as a type of mini-stimulus for the nation’s economy and the government has even helped to ensure its ongoing success by offering millions in prizes,rewards and reimbursements for purchases made during El Buen Fin.

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